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May 14, 2024
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UABUS 429 - Advertising and Promotion Strategy Minimum Credit(s) Awarded: 3 Maximum Credit(s) Awarded: 3
Covers the elements of the promotional mix, including the communication process, creative advertising strategies, direct marketing and interactive media, sales promotion strategies, the role of personal selling in sales promotions, measuring advertising and promotional effectiveness, and social, ethical and regulatory issues in advertising and promotion strategy.
Prerequisite(s): UABUS 311 .
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