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May 05, 2024
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BUS 301 - Marketing Principles Minimum Credit(s) Awarded: 3 Maximum Credit(s) Awarded: 3
This is an introductory course to survey the principles of marketing. Concepts relating to product, price, promotion, and distribution as well as of the sources of marketing information will be studied.
Offered Fall, Spring
Prerequisite(s): Course can be taken concurrently with ECON 255, but not before.
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