May 02, 2024  
2023-2024 Edgewood College Catalog 
    
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2023-2024 Edgewood College Catalog [ARCHIVED CATALOG]

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BUS 433 - Advertising and Promotion Strategy

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

This course covers the elements of the promotional mix, including the communication process, creative advertising strategies, media and planning strategies, direct marketing and interactive media, sales promotion strategies, the role of personal selling in sales promotions, measuring advertising and promotional effectiveness, and social, ethical and regulatory issues in advertising and promotion strategy.

Offered Spring

Prerequisite(s): BUS 301  


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