COR 230H 2 - MASS MEDIA CAMPAIGN

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

Campaign for Public Good intends to lead students to investigate how social marketing campaigns can help promote equality and equity and improve the overall quality of life for diverse individuals and populations. As a COR 2 course, it guides students to explore their self-identity and key values, identify various social imperfections, and take ongoing actions to address social problems for making a difference. Through learning social marketing techniques, analyzing real-world cases involving a wide variety of social causes, planning and executing community service projects for local non-profits, and making in-depth self-reflections, students will delve into these COR questions.