May 13, 2024  
2023-2024 Edgewood College Catalog 
    
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2023-2024 Edgewood College Catalog [ARCHIVED CATALOG]

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COMMS 730 - PR & Strategic Communication

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

Communicate with intent. In this course you will learn how to strategically communicate key messages to achieve organizational goals. You will identify target stakeholders, build relationships with journalists and media outlets, leverage social media for PR and branding, and craft compelling stories for brand building and reputation management.

Offered Fall, Spring, Summer


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