BUS 331 - Sports Marketing and Communication

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

This course will cover fundamental knowledge of sport-related communication, including sport information as found in print and electronic media, personal communication, and social media. Sport management trends and issues include media, legal and sociological issues, crisis management, and employment options in sport communication.

Offered Spring

Prerequisite(s): BUS 301 , BUS 306 , and BUS 330 .