May 02, 2026  
2025-2026 Edgewood University Catalog 
    
Catalog Navigation
  Catalog Home
  Catalog Guide
  Accreditations and Memberships
  About Edgewood University
  Admissions
  Financial Aid
  Student Services
  Academic Policies & Information
  General Education
  Additional Study Opportunities
  Degree Programs, Majors, Minors, and Certificates
  Course Descriptions
  Catalog Addendum (Updates/Changes after Publication)
  Print Icon
  My Favorite
HELP
2025-2026 Edgewood University Catalog
Add to Favorite (opens a new window)

BUS 433  - Advertising and Promotion Strategy

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

This course covers the elements of the promotional mix, including the communication process, creative advertising strategies, media and planning strategies, direct marketing and interactive media, sales promotion strategies, the role of personal selling in sales promotions, measuring advertising and promotional effectiveness, and social, ethical and regulatory issues in advertising and promotion strategy.

Offered Spring

Prerequisite(s): BUS 301  


Add to Favorite (opens a new window)