Apr 15, 2026  
2025-2026 Edgewood University Catalog 
    
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2025-2026 Edgewood University Catalog
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COMMS 730  - PR & Strategic Communication

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

Communicate with intent. In this course you will learn how to strategically communicate key messages to achieve organizational goals. You will identify target stakeholders, build relationships with journalists and media outlets, leverage social media for PR and branding, and craft compelling stories for brand building and reputation management.

Offered Fall, Spring, Summer


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