BUS 947  - Culture Perspectvs Consmer Behavior

This course provides an in-depth understanding of the factors influencing consumer choices, including external influences, individual determinants, and the decision-making process. It emphasizes the application of psychological and sociological theories to analyze consumer behavior, which is crucial for effective marketing strategies.  Topics covered include market segmentation and positioning, neuroscience and consumer behavior, cultural and cross-cultural consumer behavior, and consumer behavior in digital and social media

Offered Fall, Spring, Summer

Course Fee: No
Prerequisite(s): Completion of BUS 903 and admission to DBA program.