COMMS 930  - Exec PR & Strat Comms

In this course, students will enhance skills to strategically communicate key messages to achieve organizational goals within a leadership context. Students will identify target stakeholders, build relationships with journalists and media outlets, leverage social media for PR and branding, and craft compelling stories for brand building and reputation management.  The course also includes content focusing on the development and management of strategic plans to drive organizational management and communication.

Offered Fall, Spring, Summer

Course Fee: No
Prerequisite(s): Admission to Doctorate of Leadership program.