Apr 17, 2026  
2025-2026 Edgewood University Catalog 
    
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2025-2026 Edgewood University Catalog
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HCA 690  - Healthcare Strategy and Marketing

Minimum Credit(s) Awarded: 2
Maximum Credit(s) Awarded: 2

This course explores the principles and strategic applications of marketing and strategic management in healthcare organizations. Students will examine market analysis, competitive positioning, consumer behavior, and strategic planning within the context of a rapidly evolving healthcare landscape. Key topics include strategic planning frameworks, market research, digital marketing, patient engagement strategies, mergers and acquisitions, value-based care models, and innovation in healthcare delivery. Emphasis is placed on data-driven decision-making, ethical marketing practices, and developing integrated strategies that drive organizational success while improving patient experience and health outcomes. Through case studies, competitive analysis, and hands-on strategic planning projects, students will develop comprehensive marketing and strategic management competencies tailored to healthcare settings.

Offered Fall, Spring, Summer, Other

Course Fee: No
Prerequisite(s): Enrollment in MHA or MPH degree programs. Students must be enrolled in or have completed HCA 600 Healthcare Management and Systems.


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