Apr 28, 2024  
2018-2019 Edgewood College Catalog 
    
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2018-2019 Edgewood College Catalog [ARCHIVED CATALOG]

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BUS 751 - Marketing Research

3 Credit(s)

This course covers the process of designing and implementing the collection, analysis, and interpretation of data used to make marketing decisions. A mix of theory and application, the course focuses on conducting quantitative survey research to assess facts, attitudes, and behaviors.

Prerequisite(s): BUS 606  and BUS 503A  & BUS 503B  or MATH 121  or UAMAT 125  & UAMAT 126  or BUS 605  or UAMAT 125  & UAMAT 126  


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