COMMS 319 2 - Mass Comm Cmpgn: Comm 4 Public Good

3 Credit(s)

This course asks students to investigate how communication campaigns can help improve the quality of life for diverse individuals and populations. Working in teams, students will develop the knowledge, understanding, and skills necessary to plan, design, and carry out a communication campaign for a real-world client, a nonprofit organization. The issue addressed in this campaign will depend on the needs of the nonprofit organization, but whatever the issue, students will carefully consider relevant aspects of diversity including culture, gender, socioeconomic status, and more.

Prerequisite(s): COR 1 or equivalent; open to students in their second or third year, or sophomore and above transfers; background in mediated communication (possibly from COMMS 243, COMMS 260, or a graphic design course) is suggested but not required.