UABUS 311 - Principles of Marketing

4 Credit(s)

An introduction to the different aspects of marketing. Using applications to illustrate the various theoretical concepts, the basic functions that marketing serves will be taught. Building skills will be emphasized at least as much as building knowledge. In addition to covering the course material, this class will challenge students to think critically, write better, and voice opinions persuasively and with confidence.

Prerequisite(s): UAENG 151.