Business, Marketing Concentration, BS

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Business Major Requirements

Students completing a Business major must complete one of the following concentrations: Accounting, Finance, General Business, Management, Marketing, or Sports Management.

Students must complete all Required Courses and BUS courses with a grade of C or better.

Required Courses

Required courses to support the major:

BUS 396 - Business Math Minimum Credit(s) Awarded: 3
COMMS 100 O - Introduction to Communication Minimum Credit(s) Awarded: 3
CS 150 I - Computing & Business Applications Minimum Credit(s) Awarded: 3
ECON 255 GJ - Principles of Macroeconomics Minimum Credit(s) Awarded: 4
ECON 256 J - Principles of Microeconomics Minimum Credit(s) Awarded: 4
ENG 110 W - College Writing Minimum Credit(s) Awarded: 4
MATH 121 M - Statistics Minimum Credit(s) Awarded: 3
OR
CRIT 101 - Logic: Practice of Crit Thinking Minimum Credit(s) Awarded: 3

Core Business Courses

Core Business courses in the major:

BUS 280 - Financial Accounting Minimum Credit(s) Awarded: 3
BUS 281 - Managerial Accounting Minimum Credit(s) Awarded: 3
BUS 301 - Marketing Principles Minimum Credit(s) Awarded: 3
BUS 306 KX - Business Communications Minimum Credit(s) Awarded: 3
BUS 312 - Management Concepts Minimum Credit(s) Awarded: 3
BUS 398 - Business Law (Int Bus Sem 3A) Minimum Credit(s) Awarded: 3
BUS 399 - Financial Management (Int Bus Sem 3 Minimum Credit(s) Awarded: 3
BUS 448 - Operations Mgt (Int Bus Sem 4A) Minimum Credit(s) Awarded: 3
BUS 449 G - Global Business (Int Bus Sem 4B) Minimum Credit(s) Awarded: 3
BUS 475 - Business Internship Minimum Credit(s) Awarded: 3
BUS 499 3 - Business Capstone Minimum Credit(s) Awarded: 4

Concentration Requirements

BUS 431 - Marketing Strategy Minimum Credit(s) Awarded: 3
BUS 432 - Consumer Behavior Minimum Credit(s) Awarded: 3
BUS 433 - Advertising and Promotion Strategy Minimum Credit(s) Awarded: 3
BUS 434 - Market Research and Analysis Minimum Credit(s) Awarded: 3
BUS 435 - Professional Selling and Sales Mgmt Minimum Credit(s) Awarded: 3