Business Communication and Leadership, Social Media Marketing Concentration, MA

Social Media Marketing Concentration

The following courses are required for the concentration.

• BUS 606 - Strategic Marketing Minimum Credit(s) Awarded: 3
• COMMS 720 - Media Campaigns Minimum Credit(s) Awarded: 3
• COMMS 721 - Digital Literacy Minimum Credit(s) Awarded: 3

Business Communication and Leadership, MA

The quality of your communication has a direct correlation to the quality of your life. The goal of this program is to improve your communication, your career, and ultimately your life.

Business Communication involves the effective and appropriate exchange of information in a formal setting. In this program, you will strengthen the skills, strategies, and behaviors used to convey messages, ideas, and information in a clear, concise manner from face-to-face settings to digital campaigns. You will also develop skills to inspire and motivate individuals and teams to achieve desired outcomes.

Learning Outcomes:

• Demonstrate advanced written and verbal communication skills to convey ideas, concepts, and information in a business context.
• Apply interpersonal communication skills to build and maintain professional relationships within diverse business environments.
• Develop the ability to communicate across cultures and diverse work settings.
• Develop proficiency in crafting professional business documents and delivering impactful presentations for various stakeholders.
• Apply digital media platforms and technologies for effective business communication, including social media, multimedia presentations, and virtual collaboration tools.
• Develop leadership skills through effective communication techniques, including persuasive communication, negotiation, and conflict resolution.