Business, Marketing Concentration, BS

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Business Major Requirements

Students completing a Business major must complete one of the following concentrations: Accounting, Finance, General Business, Management, or Marketing

Required Courses

Required courses to support the major:

COMMS 100 O - Introduction to Communication 3 Credit(s)
ECON 255 GJ - Principles of Macroeconomics 4 Credit(s)
OR
ECON 256 J - Principles of Microeconomics 4 Credit(s)
ENG 110 W - College Writing 4 Credit(s)
MATH 121 M - Statistics 3 Credit(s)
MATH 122 - Finite Mathematics 3 Credit(s)
PHIL 101 T - Logic: Practice of Crit Thinking 3 Credit(s)

Core Business Courses

Core Business courses in the major (34 credits):

BUS 298 - Fin Acct & Mktg (Int Bus Sem 1A) 3 Credit(s)
BUS 299 - Mgr Acct & Mktg (Int Bus Sem 1B) 3 Credit(s)
BUS 348 - Mgt & Prof Comm (Int Bus Sem 2A) 3 Credit(s)
BUS 349 KX - Mgt & Prof Comm (Int Bus Sem 2B) 3 Credit(s)
BUS 398 - Business Law (Int Bus Sem 3A) 3 Credit(s)
BUS 399 - Financial Management (Int Bus Sem 3B) 3 Credit(s)
BUS 448 - Operations Mgt (Int Bus Sem 4A) 3 Credit(s)
BUS 449 G - Global Business (Int Bus Sem 4B) 3 Credit(s)
BUS 475 - Business Internship Variable 3-9 Credit(s)
BUS 499 3U - Business Capstone 6 Credit(s)

Concentration Requirements

BUS 431 - Marketing Strategy 3 Credit(s)
BUS 432 - Consumer Behavior 3 Credit(s)
BUS 433 - Advertising and Promotion Strategy 3 Credit(s)
BUS 434 - Market Research and Analysis 3 Credit(s)
BUS 435 - Professional Selling and Sales Mgmt 3 Credit(s)