BUS 606 - Strategic Marketing

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

This is a course that intends to integrate marketing knowledge and apply it in addressing strategic decision making situations. Strongly emphasizing application, the course is centered around the process of analyzing cases in marketing management with the express purpose of making clear, specific, and justifiable strategic marketing decisions. This course emphasizes the use of analytical skills in making judgments under uncertainty in a variety of marketing contexts, including strategic selling, sales management, new product introduction, franchising, marketing research, and others. It is intended to help students apply critical thinking skills in making better decisions using strategic criteria.

Prerequisite(s): BUS 601