BUS 751 - Marketing Research

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

This course covers the process of designing and implementing the collection, analysis, and interpretation of data used to make marketing decisions. A mix of theory and application, the course focuses on conducting quantitative survey research to assess facts, attitudes, and behaviors.

Prerequisite(s): BUS 606 and [(Bus 503 A&503 B) or (UAMAT125&126) or MATH 121 or Bus 605]