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Mar 28, 2024
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BUS 755 - Consumer Behavior Minimum Credit(s) Awarded: 3 Maximum Credit(s) Awarded: 3
A course on consumer psychology examining how consumers process information, form attitudes, and make decisions on how to behave. Social influences, global issues, and ethical considerations are all covered, and qualitative methods of studying consumer behavior are applied in order to acquire a more in-depth understanding of “what makes people tick” as consumers.
Prerequisite(s): BUS 606 .
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