Mar 28, 2024  
2019-2020 Edgewood College Catalog 
    
2019-2020 Edgewood College Catalog [ARCHIVED CATALOG]

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BUS 755 - Consumer Behavior


Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

A course on consumer psychology examining how consumers process information, form attitudes, and make decisions on how to behave. Social influences, global issues, and ethical considerations are all covered, and qualitative methods of studying consumer behavior are applied in order to acquire a more in-depth understanding of “what makes people tick” as consumers.


Prerequisite(s): BUS 606 .



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