May 03, 2024  
2022-2023 Edgewood College Catalog 
    
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2022-2023 Edgewood College Catalog [ARCHIVED CATALOG]

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COMMS 314 - Persuasion Promotion & Advertising

Minimum Credit(s) Awarded: 3
Maximum Credit(s) Awarded: 3

This course investigates persuasive communication with a special focus on advertising and promotion. Students are introduced to theories of persuasion, integrated marketing communication tools, and the practical application of persuasive communication methods.

Prerequisite(s): None.


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